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Labelling solutions enhance brand and product identification in business operations. Several kinds of labels are available in different colours, sizes and functions; as a result, choosing the right labelling solution can be difficult. If you choose the wrong labelling solution, it can affect the overall business operation.

Therefore, choosing the appropriate labelling solution is essential for enhancing organisation, efficiency, and customer experience. To choose the right labelling solutions for business, this blog will help you find the essential factors. But, before moving on to the factors, you should consider how wrong labelling can affect your business.

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A] Problems With Selecting The Wrong Labelling System For Your Business

Every business wants to grow and emerge successfully and quickly. While thinking of succeeding quickly, businesses have higher chances of choosing the wrong labelling solutions for their projects. Labelling solutions is an important aspect of the business, which can have both positive and negative impacts. The labelling issues can increase the cost as well as the production times.

Further, the businesses can also face other labelling issues such as poor print quality, misplaced labels and incorrect labelling texts. This eventually hampers the customer satisfaction and efficiency of the business. Due to the wrong labelling, customers are unsatisfied, and a decrease in trust can be seen. The safety and health of the customers are also at risk.

B]  Factors To Consider When Choosing The Right Labelling Solution For Your Business

Here are some of the key factors to consider before selecting the appropriate industrial labelling systems for your business:

1. Labelling Needs & Different Types Of Labels

The first step in selecting the best labelling solution is understanding your labelling requirements. It is crucial to take your labelling requirements’ complexity into account. Various labelling solutions are available if you need simple text labels, alphanumeric barcodes, images, serial numbers, or variable data for product identification, packing, or shipping in the printing and packaging industries.

The easiest labels to create are image labels, but video labelling is more difficult and takes more time and effort. You must evaluate the particular requirements and difficulties of the various labels, including text, picture, and video, depending on your goals and the region in which your equipment will be employed.

2. Longevity Of The Labels

Label longevity is important and is influenced by usage and environmental factors. Direct thermal paper labels work well for shorter periods, whereas specialised thermal transfer synthetic labels are best for longer periods and difficult situations. Whether maintaining months or years, a knowledgeable consumables consultant considers usage specifics to determine the best materials.

Customised labels provide customised durability. Direct thermal printing is more suited to short-term demands, whereas thermal transfer printing guarantees durability for long-term use. Choosing a label system that maintains functionality is essential, which can help prevent label degradation and ensure accurate information delivery over time.

3. Resistance To The Environment 

Consideration should be given to the label’s resilience to chemicals, extreme temperatures, and other factors. Labels in a variety of sectors frequently face difficult situations, including exposure to chemicals and high temperatures. As a result, you must use labels that are appropriate for the specific situation.

Choosing a label, for instance, that works well in cold storage won’t function well in hot and humid situations. Be aware of the difference between service temperature and application temperature while choosing the labels. A label built to withstand these difficulties ensures correct data retention, protects against label deterioration, and maintains labels functional in difficult circumstances.

4. Label Application Speed

Label Application Speed

The label application speed varies depending on the specific requirements of the organisation. Based on the product size, label size and conveyor speed of a labelling system are determined. The material and ribbon you choose will affect the maximum print speed; therefore, this is an important factor to consider.

For printing at 12 IPS or more, a thermal transfer paper label containing a high-speed wax ribbon is needed since synthetic labels often fail to produce good text and barcodes exceeding 6 IPS. Moreover, depending on the speed, there are three labelling system types: manual, semi-automatic and fully automatic. The manual is useful in smaller batches and is a cost-effective option. Semi-automatic enhances efficiency, and fully automatic provides high output with minimal intervention.

5. Surface Of Application

The next factor you need to consider while selecting the ideal label solutions for your business is the surface on which the label will be applied. There are various types and shapes of the surface where the labels need to be considered for proper adherence. Therefore, choosing a suitable label for the desired surface is crucial.

The surface energy of different objects also varies drastically. For instance, working with small curved surfaces is more challenging because they need flexible material and a strong mandrel adhesive to prevent the label with the barcode from sliding away from the surface.

6. Linear Vs. Variable Data Printing

When it comes to data printing, there are two types: linear and variable data printing. A labelling application will work if an end-user utilises linear data printing that involves pre-printed labels, which are responsible for static projects. In contrast, variable data printing, such as a print and apply unit, is used when a customer plans to use the product for a variable project.

With a print-and-apply solution, customers will discover the benefit of more flexibility. Whether you have static or variable or both projects, the experts at Pixelwise Technology LLP, are proficient enough to design the labelling systems for any of your projects.

7. Label Size 

While selecting the right product labelling system for effective information display, you should not forget about the size and dimensions of the label. Consider the type of information you need to print and its readability. For instance, to make the text easier to read, you can consider using a more appropriate label for warnings and safety information.

Each piece of hardware has a maximum label size that can be applied through the label applicator. Make sure to include details on the products you’ll be labelling so that the supplier can use these specifics to produce the right equipment. The correct size of the label makes the information more accurate and clearly visible.

8. Ease Of Integration, Operation, And Accessibility

Ensuring seamless integration, operation, and accessibility of labelling equipment requires an efficient manufacturer to conduct a comprehensive site survey. With the help of this site inspection, you can provide the manufacturer with the suitable label applications your equipment can handle.

Additionally, a skilled salesman can identify additional functional parts of your website that a brand labelling system may improve. The lifespan of the hardware and ease of operation depend on regular print head cleaning and maintenance. Therefore, it is necessary to consider this factor for greater efficiency and functionality.

9. Budget

Finding the right labelling equipment within a budget is crucial. Considering a slightly less expensive product might cost you a lot of time in the long run. Cheaper manufacturers might not have the necessary facilities to deliver a high-quality product and the ongoing maintenance required to keep your labelling system functional for many years.

However, the labelling system with the highest return on investment will help you achieve your objectives. You will keep getting good results if your new machine works with your production line and can assist you in scaling up your labelling operation right away to start experiencing returns. Before purchasing, consider comparing prices to avoid overburdening yourself with a large or pricey system for your requirements.

Revolutionize your business with tailored labeling solutions! Boost efficiency and accuracy. Request a consultation now

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The importance of product packaging and labelling solutions cannot be ignored for business success. As mentioned above, the benefits of using labelling solutions for business include product identification, compliance and efficiency. Now that you have understood all the factors such as types of labels, longevity, size of labels, environmental factors, and budget required while selecting the appropriate labelling solution for your business, it is time for you to contact the best label applicator manufacturers and decide which product will best serve your business needs.

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